Category Decision Brief

Full intelligence for one category decision

$299

What you get

  • PPOS score with full component breakdown
  • Demand assessment with emotion drivers and trend
  • Competitor gap report with supply evidence
  • Pricing benchmark (entry/mid/premium clusters)
  • Buyer language map: themes, top phrases, say this/avoid this
  • Trust friction analysis
  • Go / test / wait / avoid verdict with confidence level
  • Explicit limitations and data quality disclosure

1 category, 1 market. Delivered within 5 business days.

Not included (upgrade path)

  • Live strategy call
  • Custom follow-up analysis
  • Multi-category comparison
  • Launch recommendation deck

Need deeper support? Custom Category Scan (from $899)

No forced checkout. We review your request first and confirm whether PIL can help before suggesting the right next step.

Your submitted product idea is used only to evaluate your requested decision support. It is not published, shared, or used as a public signal.